Haitian Coffee Comes to Florida, Taste Good and Do Good
CORAL GABLES, Fla., March 12, 2012 — /PRNewswire/ — There is a new coffee coming to Florida that not only tastes great, but it does a great deal of good. Par Haiti/Pour Haiti™ (From Haiti/For Haiti), launched by Haiti Originale LLC, tastes great because this hand-roasted coffee is made with top-quality, all-natural 100 percent Haitian Arabica beans. It does good because the dollars generated by sales of the coffee help to increase income for Haitian farmers and workers while supporting reinvestment into the Haitian economy. Par Haiti/Pour Haiti coffee will launch in the U.S. in select Whole Foods Markets in Florida in March.
Haiti Originale was established following the devastating January 12, 2010 earthquake to provide a platform for sustainable development and create jobs in Haiti. Products marketed in partnership with internationally recognized consumer brands are identified with the Par Haiti/Pour Haiti logo, allowing consumers and market partners alike to recognize that the mere purchase of such products provides Haitian farmers and workers the dignity of employment. The Par Haiti/Pour Haiti program extends across many categories including apparel, artisan crafts, coffee, cocoa, rum and fresh produce.